About Khiladee


Khiladee believes that sports have the ability to transform Pakistan’s image. It has the power to inspire. It has the effect of bringing people together like never before.

Khiladee’s ambition is to revitalise Pakistan’s sports culture by focusing not only on sports items, which is one the main aspect of the business, but also on fan engagements and corporate sports participation.

Khiladee wants athletics to be an integral part of people’s lives. We intend to instil this culture not only in the lives of individuals, but also in the lives of corporations in order to create a healthier and more productive workforce.

What I helped them with


Khiladee, a company with a leading design aesthetic in the market, aimed to enhance its visual identity to better reflect its unique brand positioning. As the company expanded into digital e-commerce retail channels, it also wanted to future-proof its branding to stay ahead of the competition. Drawing inspiration from industry giants like Nike and Adidas, Khiladee sought to create a brand identity that would stand out across all touch points.

To achieve this goal, I was selected as part of a small team to develop, create, and implement the new brand identity. I approached the project with a commitment to perfection, ensuring that every aspect of the branding was carefully crafted to reflect the company’s values and mission. From the logo to the color palette and typography, I worked tirelessly to create a cohesive and memorable visual identity that would resonate with Khiladee’s target audience.


My effort paid off, as the new brand identity was a huge success. Khiladee now has a strong and recognizable visual identity that has helped the company stand out in a crowded market.
With a commitment to excellence and a focus on innovation, Khiladee is poised to continue its growth in the years to come.

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